Preferably by appointment?
Anna Pops is ten! What started as a small children's shoe shop in a living room, became a home of a concept store where parents are warmly welcomed, and your offspring cherished - with qualitative, original and conscious fashion, for those first steps to other milestones and all the steps in between. With her fashionable signature styling, innovative initiatives and sustainable entrepreneurial DNA, Anna Pops has grown into the address where small sizes are only seen big.
Tina Daem and Filip Van Langenhove have a big vision of children's fashion. Ever since they opened their children's shoe shop in 2012 Anna Pops in Aalst, they knew: every step your child takes is a milestone. And so they put together their collection with what you want for your offspring: only the very best. Qualitative, high fashion and above all sustainable pieces - with an equal clothing line since 2017.
Anna Pops grew: the collection expanded and the store became many times bigger. But the ambition to play a pioneering role proved limitless - both in terms of fashion-proof styling and sustainable entrepreneurship. That makes them so much more than a shop today, and unique in Flanders. Nowhere else will you find the progressive mix they offer. A mix of Timeless pieces and on-trend fashion : no harmful fast fashion here, but often non-seasonal, genderless gems that are complemented with pronounced must-haves. A mix of the physical shop - admire the inspiring silhouettes, feel the quality materials, smell the home fragrance - and the digital web-shopping, as the pinnacle of efficient service. From circular interior and circular fashion also: the stripped retail space shows the authentic elements of the building and was furnished with recycled materials. An upcycling philosophy that is also reflected in the ' Repops' collections translated, with curated, preloved pieces. But also a mix of craft and innovation: Tina and Filip work with European craftsmen on the one hand for their own leather Anna Pops shoe creations, and on the other hand focus on innovative developments, such as the 'voetPASpoort' , which registers the unique growth and links it to custom fit advice. Or the initiative 'Clean up and refresh your closet' , where the Anna Pops stylist looks into your own child's wardrobe and complements it. Or ' The Intelligent Wardrobe' , a web application that inspires you with (your own) outfits based on the local weather forecast.
